Cassie recognized again as Consent Management market leader by Gartner 2024

Cassie, the universal consent and preference management platform developed by Syrenis Ltd., has been included in the acclaimed Gartner Market Guide for Consent and Preference Management 2024 for the third consecutive time since its launch. This recognition underscores Cassie’s continued excellence and innovation in delivering compliant communications solutions across global legislations.

Access the full report here.

Syrenis, established in 2000, through its platform Cassie, stands out in the market for its fully customizable consent and preference management capabilities. The platform’s core strength lies in its centralized and blockchain-based audit log that ensures transparency and security. Enterprises can leverage Cassie’s advanced consent banners, embedded widgets, and comprehensive APIs to collect and manage consent effectively.

The platform’s unique features include sophisticated matching and grouping capabilities that automatically identify consent records across various profiles, personas, and devices. This is powered by an API-first architecture, making Cassie adept at integrating data from legacy systems through efficient data loader functions.

One of Cassie’s standout offerings is the Customer Service Portal and Preference Centre, which empowers individual data subjects to maintain granular control over their data usage and sharing preferences. These changes are updated in near-real time through event stream processing (ESP) within Cassie’s decision management suite (DMS) and are seamlessly integrated across marketing automation platforms.

Cassie’s industry-agnostic nature has led to its successful implementation across diverse verticals such as Healthcare, Financial Services, Automotive, and Retail. The platform holds several key accreditations, including being a Google Certified CMP and IAB Europe TCF 2.2 Compliant. Additionally, it supports Global Privacy Control (GPC) and Do Not Sell (DNS) features, enhancing its appeal to privacy-conscious enterprises.

Expressing his recognition for this milestone, Syrenis Ltd. CEO, Glenn Jackson, said:

“We are incredibly proud to be recognized in the Gartner Market Guide for Consent and Preference Management for the second time since its launch in 2022. This achievement highlights our commitment to delivering compliance without compromise. As we look to the future, we are excited about our product roadmap and the innovations we will bring to enhance user control and data privacy further.”

Cassie’s continued recognition by Gartner reaffirms its position as a leader in the consent and preference management space, committed to helping enterprises navigate the complexities of global data privacy regulations with ease and confidence.